We don’t see just passengers. We see their potential.
We’ve engineered a ground-breaking approach to airport retail, food and beverage concessions that puts the passenger first:
- “Regular Mall Prices…Guaranteed.” The original street pricing concept for airport retail, “Regular Mall Prices…Guaranteed” means consumers pay the same price for a product or service at the airport as they would pay at the local mall or shopping center. Passengers accept street pricing as fair pricing and know that they are getting value for their money instead of being ripped off by high markups.
- A strategic mix of high-quality national and international brands that people recognize and trust; and high-quality regional/local brands that inject local flavor, provide opportunity to regional business owners and connect the airport to the larger community.
- A belief that competition breeds better results for airport owners and airline passengers alike.
- An absolute dedication to customer service.
Leading the Way
Major retail labels such as Clinique and The Gap (to name a few) chose the AIRMALL for their first airport site.
AIRMALL USA was also the first airport developer to utilize the Quality Service Monitor (QSM) program on airport property by conducting in-person intercept surveys with airline passengers who had shopped and made purchases at the AIRMALL. It’s a report card for the program and for individual retailers.
AIRMALL-To-Go, exclusive to AIRMALL USA, creates the power of suggestion and capitalizes on the notion that passengers can take food with them on the plane. This award-winning marketing concept continues to gain traction with passengers.
Why it Works
The AIRMALL represents true value to the traveling passenger, its host airport and its home community.
It is not just a collection of stores and restaurants. It’s a shopping mall within an airport, one that provides quality, value, choice and convenience to the discerning traveler.
The AIRMALL is a catalyst for profitability and economic development. It generates higher revenues than any other airport concessions model, it creates jobs and it spawns business opportunities for entrepreneurs.