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Connections is the newsletter BAA uses to inform and excite important local, national and international stakeholders about the happenings at AIRMALL® locations across the country and around the world.
The newsletter, along with its sister publication, Mini-Connections, which specifically targets individual airports, form the foundation for an exceptional communications program for BAA and its clients.
Because of its position as an industry leader, BAA USA has quite a story to tell about its approach to airport concessions with the AIRMALL®. That translates into millions of dollars of positive PR and media coverage each year for individual airports.
From feature articles in USAToday, The New York Times, and The Washington Post, to national television raves from the likes of Regis Philbin, BAA’s PR programs deliver big results.
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