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Wall posters, free-standing displays, back-lit mapping and directional signage are all part of the comprehensive BAA on-site marketing program for your airport.
Typically, displays and signage take one of two directions. First and foremost, the year-round directional and mapping signage provides education, information and continuity to your program and the airport layout. As an important adjunct to the program, posters and displays feature seasonal messages, special promotions, coming attractions and other key, excitement-generating messages geared to inspire action.
Taken together, the display and signage component of the BAA marketing program greatly enhances your airport flow and the experience of the passengers while they are in your facility.
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