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You Get More From A Developer
Concessionaires know one thing: concessions. BAA’s developer model provides much more, including overall development, leasing, management and marketing for airport retail projects. It’s what you need for your development to be a success.
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Competition Breeds Results
Concessionaires directly operate food and retail outlets. BAA doesn’t operate any of its own units. Therefore, its development model sets up healthy competition for a stronger, more compelling, branded retail environment.
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Value Drives Revenues and Reviews
The BAA development model is customer-centric, so the traveling public always finds value, spends more, and speaks highly of the airport. Compare this to the outdated concept of captive pricing, poor selection and bad reviews. There is no comparison.
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Capital Comes With the Program
BAA’s development model brings a source of capital investment to the airport for building retail infrastructure. This eliminates the need for the airport funding required in the concessionaire concept and provides BAA with a shared stake in the project’s success.
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Partnership Powers the Project
BAA’s development model is based on an active, ongoing partnership with the airport and its best interests, sharing the overall goals, risks, and rewards.
This close working relationship guarantees a win-win philosophy, not the
narrowly focused, rent/return motivation that is at the center of the
concessionaire concept.
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Flexibility for the Future
BAA’s development model is based on the traveling market and its natural evolution. With this model, an airport gets a partner who is constantly aware of change and prepared to address it with ideas and investment to safeguard the value of its retail program.
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