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”Regular Mall Prices Guaranteed” is a hallmark of the AIRMALL experience and one of the key differentiators in the BAA developer model.
“Regular mall pricing” is the original street pricing model, and it describes BAA’s commitment to offering value for money. True street pricing means consumers pay the same price for a product at the airport as they would pay at their local mall or shopping center. Passengers accept street pricing as fair pricing and know that they are getting value for their money instead of being ripped off by high markups.
Unlike other management companies, BAA does not allow its stores to add any type or kind of airport surcharge.
BAA backs its regular mall prices with its own guarantee. Passengers are encouraged to call 1-800-ITS-FAIR if they purchase a product that is more expensive in an AIRMALL than in a comparable location. BAA will then send a full refund for their purchase.
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