They are unique. Dramatic. Eye-catching. And very, very targeted to a totally customer-focused experience.
BAA’s signature shopping bag signage has become synonymous with the AIRMALL® experience and “Regular Mall Prices... Guaranteed.”
The bags hang high above concourse walkways, moving sidewalks, and other avenues inside the terminal to convey shopping, reinforce strong retail brands, and induce visits to stores that might otherwise go unnoticed in a rush to the gate or to baggage.
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