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Demographics | Trends | Priorities | Traffic Flow
One of the keys to BAA USA’s industry-leading success at its airport properties is our focus on the ultimate customer…your passengers.
Unlike shopping malls, each airport differs distinctly in its core passenger requirements, its day-to-day traffic flow, and its business and leisure travel mix. As a result, the “cookie cutter” retail concessionaire concept typically utilized by shopping malls underperforms in the airport environment.
BAA’s only business is airports. We specialize in providing the best passenger-centered experience through key market insights:
- Understanding of the differences between a regional airport, a domestic hub, and an international gateway
- Anticipation of the diverse needs of the transfer passenger and the business commuter, the family vacation and the weekend escape
- Importance of continuously surveying passengers in airports around the world for on-the-ground market intelligence
BAA cross profiles our findings with the geographic differences in taste, style and expectations available from our international parent, BAA plc, to provide you and your airport with the most elaborate, continuously evolving understanding of airport passengers in the world.
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