Trends | Priorities | Traffic Flow

The demographics of air travel can vary widely from city to city, region to  region, and airport to airport.  

BAA USA’s intensive research protocols continuously feeds the latest demographic, socio-graphic and psychographic data into the planning and management of BAA’s airport retail programs.  

Our demographic program is one of the reasons why BAA airports were quick to develop effective responses to the post-9/11 air travel environment, and why our retailers remained profitable despite the change in regulations and traffic volumes.