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Demographics | Trends | Traffic Flow
Each airport has its own character and demographics, and each facility has its own set of priorities for the passengers it services.
BAA specializes in identifying what priorities exist for the passengers at every given point in the facility…from pre-security screening and travel to and from the gate, to transfers and even to baggage handling.
Every part of the airport is given priority assessments and, as a result, a complete set of prioritization schemas are drawn up around where food, beverage, news, gifts, and special services are located.
This priority approach puts passenger needs and comfort ahead of all other development concerns, thereby dramatically improving the performance ratings for the airport as a whole.
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