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Demographics | Priorities | Traffic Flow
Part of the BAA advantage is the ability of the company to survey and identify trends in order to better shape the airport experience for the traveling public.
In anticipation of the movement toward healthier eating, BAA has pioneered healthy eating options at its airports. From dedicated healthy food outlets, to the addition of more healthy menu items at many other restaurant locations, the BAA program has given passengers exactly what they want, exactly when they
wanted it.
Trend watching also allowed BAA to anticipate today’s “no food provided on board” flying environment. The result was the industry leading AIRMALL-To-Go program. The effort moved food and beverage outlets from focusing solely on in-airport dining to a sub-specialty of take-away service. And the results have been nothing short of industry-changing.
These and other trend-responsive strategies keep BAA airports consistently at the top of traveling public’s best airports list.
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